Google hit with record EU fine over Shopping service

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A new EU competition commission ruling has forced Google to pay a record fine for its Shopping service. The European Commission, based in Brussels, said that the search engine had abused its dominant position by de-emphasizing rivals and promoting its own service. The company has said it will appeal the decision. The fine is an important victory for consumers. The EU has not been shy about pursuing competition cases against tech giants in the United States, but the fine is a sign that it will be watched closely.

The ruling came after years of criticism from European Union antitrust officials. The European Union has long criticized Google for exploiting its dominant position, but the EU has ruled that market dominance does not violate EU law, as long as it is in line with free competition. The ruling says that the EU should protect the rights of competitors and ensure that consumer choice is not restricted by monopolies. However, the fine is still relatively small compared to the profits the company makes, as Alphabet Inc., the world’s largest technology company, just passed the $2 trillion mark last year, and had a net income of $40 billion last year. The EU’s competition commission has pioneered antitrust rules to protect consumers and companies.

The fine is one of the most significant ever imposed by the EU. The European Commission found that Google had abused its dominant position in the marketplace by favouring its comparison shopping service and making it less visible to rivals. The Commission also found that Google was abusing its dominance in the online shopping market by imposing restrictions on mobile network operators and Android device manufacturers. It is the latest in a string of fines for American tech companies in Europe. The Commission has ruled that Google had distorted competition and prevented consumers from finding cheaper prices.

While the fine is substantial, many activists are skeptical of Google’s ability to adjust its practices. The EU’s ruling is expected to create precedents for private damages actions in the future. The EU has already fined Google 2.4 billion euros in 2014 for its Shopping service, which was later changed to allow competitors to place their own ads on the search engine. The fine is also the first time that a major company has been forced to change its practices because of the European Commission’s decision.

The fine amounts are very high. The fines imposed by the EU will help Google improve its service. The company had to change the way it displays its products in the search engine because they would annoy consumers with their advertising messages. In fact, the European Commission’s decision will help Google improve its ranking in the search results. The fines will also help its competitors. The EU’s ruling has a positive impact on the competition in the online retail industry.

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